construction Your Marketing Plan

Black Codes Definition - construction Your Marketing Plan

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Your marketing must be persistent and consistent to be successful.

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Black Codes Definition

When all else is said and done, if nobody knows what you do your investing occupation will be a difficult one. You can know how to do every type of real estate transaction potential but if buyers and sellers aren't calling you will not make any money. You have to get the message out to wholesalers as well as homeowners that you buy houses, rehab houses, rent houses or anything it is you have chosen to do. You should organize a monthly funds for advertising and stick to it. The key in marketing your firm is persistent, consistent advertising. Send the same message out regardless of the platform. Put the same message on your firm cards, newspaper ads, car signs, etc. Be consistent in the message and be persistent in getting the message out and the phone will start ringing with sellers wanting to sell to you and buyers wanting to buy from you!

Finding the Deals

There are many ways to find deals. If you don't mind rejection you can cold call from for sale and for rent ads in the newspaper. We prefer to have sellers calling us. For sale ads will yield a few deals from homeowners facing foreclosure, divorce, job transfers, etc. It is human nature to wait until the last puny to recognize that "I'm going to lose this house" if I don't do something now. When cold calling these ads you will find a lot of population in this situation who refuse to recognize it. They are convinced an Angel will fall out of the sky and save them. Wish them luck. Don't waste your time trying to save them. You will regularly end up production their question yours and now you have become the motivated seller. Look for sellers that are willing to deal on price or terms or both. You may find sellers that are open to selling field To or wholesale this way. When calling for rent ads, you will mainly be looking for tired landlords. They can be an exquisite source of owner financed deals as well as wholesale deals. You may even find out of town owners that are willing to do field To deals. Let's look at some other ways to find deals through your marketing efforts now.

Use your Team Members

As you assemble your team, you will come across wholesalers, agents, mortgage brokers and attorneys that can be a source of leads. Wholesalers can be a good source of property to be rehabbed for rental or resale. I've even purchased from a jobber and then turned around and wholesaled the deal to someone else investor! He specialized in that neighborhood and didn't know the house was for sale until he saw my "I Buy Houses" bandit sign in the yard. He called and made me an offer I couldn't refuse. I made a ,000 wholesale fee on that house before I even started the repairs! Agents often run across sellers that they cannot help for a collection of reasons. They can refer the homeowner to you (but they regularly can't legally accept a referral fee for doing this) for a potential solution. If you get a property that you intend to rehab and sell retail, let the agent have the listing. This creates a legal win-win situation for everybody involved. Mortgage brokers and attorneys often deal with population trying to refinance to avoid foreclosure or bankruptcy. They can refer sellers to an ethical investor to help solve their problems. Again, you should refer your buyers to these professionals for loans and property closings.

Car Signs

We have received more calls from car magnetic signs than any other source of advertising we have done. We've had population call us while sitting in traffic. We've had population chase after us at Home Depot when they saw the signs in the parking lot. Sometimes they will be contractors trying to drum up firm but more often than not they are sellers who have ultimately reached a stage of motivation to "solve their problem"! Car magnetic signs are a very cheap and effective source of advertising your business. Keep your message short and simple and surely put your web site address on the signs if you have one. Our signs are very simple:

I Buy Houses

(Xxx) Xxx-Xxxx

www.landlordspecials.com

We use a white background with black letters. When we added the web site to the signs, our web traffic increased 25% the first week.

Business Cards

Everyone has different feelings about the organize of firm cards. Some population like them to be a intriguing color to get attention. Some population prefer a more expert look. The truth is that the color of the card doesn't as a matter of fact matter. What matters is the message on the card and as a matter of fact passing the cards out. If the cards are sitting in the box on your shelf, they will not do you any good. The message on your card should be crystal clear. If you buy houses, the card should say that. If you rent houses, the card should say that. A generic card that doesn't tell anything what you can do for him or her is useless. The message should tell them what is in it for them; they don't want to know how fantastic you think you are. Nobody as a matter of fact cares that you are the estimate 1 Rehabber in your county. They want to know that you can solve their problem. Tell them in plain clear English that that is exactly what you do. For a very small fee you can print on both sides of the card! Don't waste that space!

Newspaper Ads

Newspaper ads can be very effective but they can also be expensive. When you are first beginning out you will find the local "penny saver" or "thrifty nickel" type papers are much cheaper and typically bring a good return for your dollar. Some population spend a lot of time trying to "perfect" their message so that they get the top spot in the real estate wanted category. Most sellers will start at the top of the category and call every ad trying to get the best price. Your time will be much good spent as a matter of fact answering the phone when a jobber calls. Most population are not comfortable leaving data on an answering machine. The investor that has a live someone answering their phone will get more deals than someone using a machine!

Bandit Signs

Our second best method of getting leads has been bandit signs. We place them in the yard of every property we buy. We leave them up as long as we are rehabbing the property and take them down when we are trying to sell the property. Be meticulous in placing bandit signs. Most cities and counties are beginning to impose sign codes more vigorously. Check the local ordinances and stay in compliance. In our shop area, signs may be settled after 5pm on Friday and must be removed before 9Am on Monday.

Web Sites

We have found our web site to be both good and bad. We contain it in all of our advertising so that potential sellers, buyers and tenants can get data when they like. This is part of the good side.... We don't have to take the same calls and rejoinder the same questions all the time. We also contain rental applications and jobber data forms that can be filled out online and sent to us via email. This saves a lot of time for everybody involved. The bad side is we get a few applications that are filled out with fake information. Seems like Mickey Mouse wants to leave Orlando and move to Atlanta!

Classified Ads - Shotgun Marketing

Thrifty Nickel Ad - Weekly ad about

Atlanta Journal - Not targeted enough, expensive

Yellow Pages - Not targeted, very expensive

Direct Mail - Targeted Marketing

Targeted Prospects from Tax Rolls

Out of state owners

Landlords

Target specific Zip Codes or Subdivisions

Postcards - Weekly mailing of 100

Letters - Weekly mailing of 100

There are many ways to shop your service. These are just a few of them. anything methods you choose to use, you should be consistent with your message and persistent in your marketing to keep your message in front of your target audience.

I hope you will get new knowledge about Black Codes Definition. Where you can put to used in your day-to-day life. And just remember, your reaction is passed about Black Codes Definition.